Today, socialization is everywhere, not just physically but digitally booming like an ink diffusion in a water glass. Isn’t it?


Businesses are now digitally embracing socialization (and they have no option), as 62.3% of the world’s population has a smartphone and uses social media apps like it’s their life. And the numbers are just increasing.


Businesses can boost their marketing action via these channels, which are an open door to enhancing their communication with their audience and channeling feedback (both positive and negative) from their clients, rivals, colleagues, and other voices.


So, the linked nature of social media and humans can help businesses take advantage of it and spotlight their brands.


However, as the number grows, awareness also grows, and people demand changes within the blink of an eye, especially regarding their social interaction and experiences.


This blog is all about 6 most powerful social media marketing trends.


Also, to inform you, in these trends, social media marketing services play a very prominent role now days as they have highly knowledgeable experts and influencers who can quickly take your social media efforts to a new summit.


Popular social media marketing trends of 2024



So now, let’s move on to those social media strategic trends that let you on top of social media marketing. Let’s start!


  1. Video is everything, but not only short-term but long-term also



Video is always famous. No doubt! Short-term videos when Instagram trends occur of reels are very eminent, but as 2024 enters the market, this trend for businesses is not as effective as once. Now for posting videos regarding their product or service or for any marketing purposes long term videos are taking an edge.


Although, short-form videos are the most engaging in-feed video content and are the ideal tactic for reaching and gaining followers but the there is a call for long term ones.


When we talk about long-term, the videos are like 10 to 15 or more minutes.


TikTok is very famous among this generation, especially teenagers. It is testing the new version where users can upload 30 to 1-hour videos in their content. TikTok, which is a vertical video provider, is now working to offer horizontal videos just like YouTube.


  1. The diffusion of social commerce

We all agree when we see anything on Instagram, TikTok, etc., we buy it once it admire us.

However, this trend seems very short-lived as social commerce always very trendy that you can applied to your strategy. Even TikTok, like social apps, is going for this.


In late 2023, Tiktok Shop has been released. The app team is in the process of giving a new style to perform shopping or in-app shopping easier than ever.


Mekanism, a San Francisco-based creative agency, Social Strategy Director called “Jeff MacDonald,” discusses some current social trends. And he highlighted this one. He claims that interactive shopping experiences and live streaming will expand shortly and will always be a trendy.


So, live-action events are enjoyable to watch and in a very clever and exciting way, we can link with clients. So let’s see what people in the USA would take such live commerce streams as others do.


And if you haven’t tried it, just do it. Some social platform audiences are eager to buy from there. Go live on TikTok, Instagram, or Facebook and see what you get.


  1. Influencer marketers are taking over showbiz people as micro-influencers



Influencers marketing is not useful is a myth; they are always very valuable approach or even getting more demanding nest year. Research has found that 88% of firms have a positive view regarding influencing marketing and consider it highly effective.


And what’s more, 55% of company marketers claim that we use this marketing in 2024 and so on.


However, one more surprising fact comes to life: 24% of influencer marketers put money into performing with micro-influencers or small creators—1K followers/subscribers, and 67% say they work on micro-influencers with 10K followers or subscribers.


In previous social media days, the main factor in working with influencer marketing was the number of followers—the higher, the better. But now, it’s a bit different. The quality of content is a main pillar.


Social media marketers have three motives when connecting with influencers: enhancing brand awareness, acquiring new clients, and improving brand reputation.


It is more cost-effective to perform with minor influencers. This way, you can build long-term partnerships. You can give an open way to let your aim audience, with great trust, communicate with you with quality content.


Thus, the myth that influencer marketing is no longer useful is false. Most firms agreed that they will use an influencer or creator as their brand face in 2025.


So don’t wait—enhance your social media marketing actions with Creatix9 UAE, the most honorable digital agency, and get the best social media marketing services in the UAE.


  1. Honest content that shows what a brand really practices

With time, the audience is more sensitive to the authenticity and sincerity they want to see in the content. They want brands to post honest content that shows what they really practice.


It feels like a surprising shift because back in previous days, the brands needed to be vocal; they needed to share their beliefs and thoughts on social platforms; otherwise, they would face criticism.


However, we found that only one-fourth of clients remember the brand on social media, which speaks about their news and causes parallel with their brand values.


It is also becoming clear that nowadays, consumers question why brands don’t show more sincerity regarding their values and practices.


Regarding this, we talked to Paula Perez at Oatly. She is a Social Engagement & Community Growth Specialist regarding social on-going trends. She claims clients find interest in investor relations, labor practices, and company leadership supply chain and environmental responsibility.”


So, you need to search for potentials that provide more clarity regarding your company’s causes, values, and why you practice.


Your workplace’s scene development content can help you take a step forward. How are items or services made? Who are the staff behind these developments? Don’t forget to show the sustainable duties you are working on.


Remember, while doing this, you must have a solid backup or proof of what you say or claim.

And if any queries come to mind that need to be responded to in time, apply the correct tool to be preemptive.


Social listening allows you to easily identify rising debates early on. This way, you can recognize and intervene before a matter occurs and get the alteration you need. Alternatively, with our social media marketing services, you can have everything done by our expert team.


  1. Regular usage of AI and its constant Monitoring



AI usage to ease workflows remains on the list of social media trends this year.

According to the 2023 social index, AI has a very fruitful influence on operations, and 80% of marketers have seen it. I hope you understand that well. Bidis makes scalable content and gives more useful customer responses, and AI holds a very important position in the marketing and client-serving field.


In this regard, Jeff MacDonald claims we will benefit greatly from the fusion of AI and customized UX. Via AI, one can get very effective and personalized content recommendations.


Customer service is now stronger with response chatbots. These push highly efficacy targeted marketing. This trend is in harmony with the shoring up of content making effectively as AI tools are now becoming more adaptable and flexible in learning and imitating the human-like creativity and integrations.”


However, we predict that this trend will fade in 2024. Although AI tools are widely used, there are debates on the tactics related to their implementation and how to use them securely.


Gabby Grahek also claims that everyone knows about AI’s existence, and the surprise of talking about AI is now reducing. Now, I expect firms that are a bit reluctant to execute AI tools will build very harsh adherence and governance policies to effectively benefit from AI usage.”


What you can do is have your team collaborate with those marketers or get the most reliable social media marketing services who are utilizing AI to better their content production and client service actions or know very well how to do that. But one thing to keep in mind is to always remember the ethics of AI usage and use it very carefully and ethically to protect your brand.


  1. Data will Push SMM budget defense

20022 and 2023 were a recession, so marketers benefited from budget cuts. But this year’s things could be different, and there is a chance that there will be no reduction and instead be the opposite. As per the findings, 55% of the population expects an increment in their budget in 2024. At the same time, another 34% expect very minor changes in the budget.


But mostly facing errors and want better needs to match actions with their outcomes as per research.


Data usage is becoming vital, and 34% claim it pushes strategy. The other 33% claimed that with data, they can analyze ROI and social media efforts, and brand value will be their major concern this year.


Data usage helps in the decision-making process. However, ROI measurement and revenue credit are not the main challenges in 2024 as most marketers can worry about how to create engaging content with new ideas and always follow Google’s algorithm updates policy.


You can use our social media marketing services support to gather and use data to enhance your ROI with AAA-quality content and always follow Google’s new changes regarding its search engines. This is why we exist.



These are just a few major social media trends influencing the business marketing zone.

Keeping in touch with them is highly mandatory. Failing to follow the trends can have severe consequences in the form of brand value lessening, giving benefits to rivals, and finally, losing clients.

So, are you ready for an exciting journey toward your brand’s success? Together with our social media marketing services, let’s create a marketing strategy aligned with these trends that doubles your target audience and becomes your brand’s USP (unique selling proposition).


Call “Creatix9 UAE”, the leading digital marketing agency in the Gulf countries.

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